White Papers
With nearly 12 years of experience in achieving results for our clients, Newpath IT has developed best practices that ensure the success of your business and technology initiatives. Our know how, presented here in white papers, case studies, and service and solution articles provides clients with the information and ideas they need to be valuable and productive organisations
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Picture this…you wake to the unfamiliar sound of silence, it seems that there has been a power outage during the night and your alarm clock has failed to activate. Running late, you arrive at the office and start up your machine, only to find that you cannot log into the network. An inspection of the server indicates that it shut down incorrectly and will not restart.
During the night a power surge hit your area, excessively high voltage has damaged all hardware utilising mains power. Your phone system is inoperable and the delicate components of your server are damaged. As a result of this power surge your irreplaceable business data appears to be gone.
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Online marketing, also known as Internet marketing or e-marketing, is the promotion of products or services over the Internet. This has brought many unique benefits to marketing including low costs in distributing information to a global audience. The interactive nature of Internet marketing, also offers an instant response from customers.
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Client Relationship Management (or CRM for short) has been around since the first commercial transactions. Merchants have consistently been working to find better ways to serve their customers and hence increase their profits. Nothing much has changed since those times, yet a lot has changed.
Technology advancements and the growth of organisations in size and complexity mean that businesses have slowly lost physical contact with their customers. Yet above all this, one thing remains the same; merchants consistently yearn for information that enables them to better serve their customers by knowing them better.
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So, you think your computer hardware and software was expensive? What price do you place on all those years of information stored on your computers and servers? What would be the effect on your business if you came to work one day and found that all the information had been erased from your systems…or the Tax office knocked on your door to do an audit of your financials from 5 years ago …and you didn’t have a backup of your data? Scary thought, isn’t it?
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It's official. There are now three things certain in life: death, taxes and spam!
Simply put, spam is electronic junk mail. It takes the form of an email message sent to a large number of people without their consent, and is usually sent to promote a product or service.
No doubt you already know that spam is a big nuisance and it is not likely to disappear quickly. This is despite government regulations (e.g. USA’s CAN-SPAM Act) and the increasing use of spam filter software.
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Navigating the myriad of options available when discussing website design and development can become very confusing for the average business owner. We have compiled a list of 30 tips to help you become successful when considering a new website or redevelopment of an existing one. We have covered everything from design principals to search engine ranking. Following these tips will no doubt take you far, and assist greatly in a decision that can have a huge impact on your business.
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Wireless Local Area Networks (LANs) are cheap, easy and quick to install.
Gone are the days when you needed to hire cabling specialists to run a web of cabling and make holes in your freshly painted walls. Gone also are the miles of tape and twisted ankles associated with running wires across hallways and aisles. For general networking applications in small to medium businesses, wireless LANs are a great choice to get connected.
BUT…!
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Voice over Internet Protocol (VoIP) has been around for some years now. It is quickly becoming a popular way to communicate with people, especially over long distances. The recent explosion in broadband Internet services, such as ADSL and cable, is positioning VoIP as a viable alternative to the traditional phone systems that we all know today.
But is this technology suitable for your business? We'll show you the good, the bad and the ugly sides of VoIP that will help you evaluate whether it's right for you.
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Having worked in the IT industry for over 12 years, I was in the thick of the "dot-com" boom and subsequent crash. It was amazing to see our suppliers frothing at the mouth after we purchased millions of dollars of their equipment. They were a never-ending source of hype; they told us we were going to be a billion-dollar company...we were the first in the world...we were bleeding-edge technology. We were going to float. We were going to be rich....And it never, ever, happened.
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Why invite hackers and viruses into your network, when you can take some simple steps to fortify your internet defences? If you are vigilant in following the three CRITICALLY IMPORTANT tactics to defend your network from internet-based attacks, you significantly reduce the chances of a malicious intrusion and your network will run a lot smoother with much less downtime.
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How can you accurately measure the real ROI and have access to exact numbers while conducting an important advertising campaign? How can you separate traffic from search engine referrals from new traffic that is directly produced by a major ad campaign? It's very simple. The solution is to create a "landing page" system that will tell you precisely how many new visitors uniquely come from that ad campaign and, with the right tools, can accurately compute your final conversion rate.
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